Lollywood: A FAMILY FILM

[sheem]

A FAMILY FILM

The resuscitation of cinema houses and a revival of cine-goers' interest in Pakistani movies are now cognizable among art-loving persons. It is all because our film industry as a whole, with the renaissance of artistic achievement and enthusiasm of film producers, directors, music directors, writers and lyricists, is doing a great job.

The small screen, cable, CDs and DVDs had already confined cine-lovers to the four walls of their homes; expensive living conditions, too, discouraged cinema aficionados from watching films on the silver screen. That is why cinema houses lost their numbers very quickly. Apart from all the afore-mentioned impediments, our film industry has been facing many challenges for a long time. First, it had to counter western films and now it is the advent of Indian films... so it is rather difficult, for we and our neighbors are twins as far as art and culture are concerned.

Our filmmakers have accepted this challenge and are countering it very successfully. Naturally, it can be done by those who along with the talent, wisdom and skill, have deep-rooted nationalism. As good luck would have it, our filmmakers and artistes are fully equipped and lack nothing that is necessary to meet the latest challenges in the film world.

Gulabo is a glittering example of this. It is going to be a great success in achieving all the targets that make a film a real blockbuster, record-making, box-office film. Cine-lovers can't prevent themselves from watching this film on the big screen in cinema houses. It is going to be a trendsetter in the art of modern filmmaking that fulfills all the requirements of the modern film industry; it is definitely going to be par excellence and by no means inferior to any Indian film.

Renowned authoress Razia Butt, after a hiatus of 37 years, penned a family story that contains all aspects of a full-blown entertainer. Previously, she has written stories for several other films, namely Naila and Saiqa, which were blockbusters at the box office.

Nazia Aslam, who wanted to produce just such a film as this, worked hard and made this film according to her own high expectations and also to fulfill the demands of the increasingly discerning audience. The filming has been completed under the banner of Nimra Entertainment Company. Sangeeta touched the height of perfection while directing this film. The three women jointly created this film and this makes it a unique venture in itself. The music director is Saeed Gillani while singer Azra Jehan gives it a sweet charm with her captivating voice.

Gulabo is a complete family film with Shan, Babar Ali, Shamil Khan, Saima, Resham, Durdana Rehman, Qaiser Zari, Raheela Agha, Rashid Mehmood, Fareeha Jabeen, Iftikhar Thakur, Nasir Chinioti, and others.