MUMBAI: Ten Cricket has been asked to explain the violation of the Indian government’s advertising codes during its coverage of the recently concluded series between India and South Africa.
Acting on complaints received by consumers, the Information and Broadcasting Ministry of India sent a show-cause notice to the channel regarding the intrusive advertisements during live telecast.
The channel, according to the government, has breached the advertising code which stipulates that the advertisement should be easily distinguishable from, and not interfere with, the programme.
“A show-cause notice has been sent to Ten Cricket channel regarding the violation of Rule 7 (10) of the Advertising Code as prescribed in the Cable Television Networks Rules 1994 which provides ‘all advertisement should be clearly distinguishable from the programme and should not in any manner interfere with the programme viz, use of lower part of screen to carry captions, static or moving alongside the programme’,” Raghu Menon, the secretary of the Information and Broadcasting Ministry which formulates rules for broadcasting and advertising in the country, told a sports website.